The Science of Data-Driven Advocate Selection: Beyond Vanity Metrics in 2026
In 2026, a million followers isn't an asset. It's a liability. For too long, brands have hemorrhaged capital on high-reach messengers who lack...
Category:Business
In 2026, a million followers isn't an asset. It's a liability. For too long, brands have hemorrhaged capital on high-reach messengers who lack...
Your reach is lying to you. In a landscape where advocacy response rates have plummeted 10% despite a 12% surge in email volume, vanity metrics are...